It is not enough to simply have a social media presence to leverage the power of social media for your business. You must interact with the community on a regular basis and share your knowledge. People are interested in how you run your business and how you assist customers.
If you use social media, you’ve probably wondered how to make one of your posts go viral. It may appear that there is no rhyme or reason for what makes content go viral at times. Creating viral content in such a crowded digital market is more difficult than ever. Despite these obstacles, you can create viral content more than once with a little strategic planning, consistency, and engagement. Many individuals and businesses create viral content on a regular basis by employing specific tactics and strategies. Brian Breach, a Ted Talk speaker and social media magnet, is one of them, and I asked for his advice to help me and other entrepreneurs go big on social media.
Leave Easter eggs surprises in your videos
We’ve got you covered if you’re not sure what a digital Easter egg is. A programmer who hid his signature inside a secret room within the Atari 2600 video game Adventure coined the term (Arcade Machine). Easter eggs have become a recurring theme not only in gaming but also in social media over the years. An Easter egg, as the name implies, is something you hide inside a video or post in the hopes of eliciting a reaction and eliciting comments from users who notice it. Create a discussion in the comments by adding something funny, odd, or out of place. Tips, tricks, or anything else useful or interesting that you hide inside a social media post are known as digital easter eggs.
Large Accounts follow
One of the most fascinating aspects of social media is that almost everyone has an account on at least one platform. This includes celebrities, athletes, investors, and others, making them far more accessible than they were before the advent of social media. It’s possible that some of them are your customers, suppliers, or distributors. Connect with larger, more popular pages to see if they’ll repost or retweet your video, increasing your chances of going viral. There’s no one-size-fits-all approach to accomplishing this, but the most important thing is to follow these larger accounts.
Include questions in your captions
It’s critical to engage after you’ve followed them. Comment on their photos and videos, share their stories, and send them a message expressing your admiration for their work. It won’t happen overnight, but if you’re persistent, you’ll be able to establish these connections. However, there is a thin line between being engaged and being harassed. Please don’t send hundreds of messages or comments to these sites. Accept that it will take time, but if you are serious and continue to connect with these sites, you will most definitely be heard.
One of the easiest ways to connect with your readers and get them to appreciate your post is to write something that prompts people to leave feedback while you’re writing captions for your posts. One of the most effective ways to do this is to pose a question to your followers. Asking a question rather than making a statement will increase the amount of activity and engagement on your post. Consider your posts to be a dialogue with your audience. I understand how strange it feels to record yourself and share it, but imagine you’re speaking to an audience, and they’ll gradually let you know they’ve been listening all along.
Share contents on all platforms
When it comes to content, one of the most important things to note is to share the same – or similar – content across all of your social media channels. This will help the content gain popularity and draw more viewers.
It’s fine if you’re trying to get as many views as possible on a single forum. Simply post it on that site, then use that same connection to share it on your other social media pages so that all traffic is directed to one spot. The more you share your content, the more likely it is to become viral.
Since different social media sites appeal to different audiences, you’re more likely to gain engagement from a broader variety of people than if you just posted on one.
The majority of my content begins with an essay. I usually make a video and post the audio on various podcast sites after I publish an article. I also cut the video into pieces, which I continue to post for several weeks after it has been released. I extract as much juice as possible from that stuff. Breach also recommends going a step further and submitting the videos to major news outlets and Facebook sites.
If one of your videos is selected, you will receive thousands of views that you would not have received otherwise.
There is no one-size-fits-all formula for going viral. If you use the techniques mentioned above, however, you’ll see an increase in interaction and followers. Then, if you keep posting useful content and remain consistent, you could just go viral.
SEO, social media, and blogging will all help you rapidly boost your website’s traffic.
Trying to get people to visit your website may feel like shouting into a vacuum at times. After all, it can be difficult to stand out in a sea of over 4 million new blog posts published every day.
Only note that bringing in steady, organic traffic is a marathon, not a sprint. According to a new analysis of Google’s top-ranked sites, the average page in the top ten was two years old, while the average No. 1 page was just three years old.
What’s the bottom line? While the suggestions below will improve traffic in the short term, you’ll need to keep up your efforts in the long run to get where you want to go. Here are the techniques we used to bring a huge amount of traffic to our website quickly.
Search Engine and Website Optimization
Let’s start with the most obvious and efficient form of attracting visitors: search engine optimization. Simply put, SEO is the method of fine-tuning the website so that major search engines such as Google and Yahoo can rate it higher. You’ll get more exposure and clicks if you appear at the top of the search results. So, how do you go about doing that?
Keyword Research and optimization
Using keywords is akin to making a match. Your potential customers are out there searching for you on search engines. Using the right keywords on your website is akin to turning on a light so that your customers can find you. This implies that you must perform research and attempt to predict the searches of your target customers. Note that this is a virtuous cycle: the more powerful your keywords are, the more clients you’ll be able to attract, and the more clicks your website earns, the higher it’ll rank in the search results.
High quality content relevancy
Google doesn’t just look at how many people click through to your site; it also looks at how long they linger after they do. If they return to the search results after a brief visit, Google will mark your site as “poor quality,” and your ranking will suffer.
This means that persuading people to click is just half of the fight. You must hold their attention once you have it by supplying them with valuable, high-quality content.
When it comes to making high-quality content, there are no simple shortcuts, while we already know what isn’t. Listicles, slideshows, and fast videos aren’t going to cut it anymore. Long-form content reigns supreme in 2020.
That might come as a surprise, given that attention spans are shorter than they’ve ever been, and there’s never been more competition for eyeballs. Consider the following scenario: Your visitors aren’t searching for fun or amusement; they’ve clicked through because they’re looking for clear answers and facts. They’ll go to one of your competitors if they see that you’re not going to give them that detail. The average length of high-quality long-form content is about 2,000+ words, although many websites are seeing success with pieces that are twice as long, or even longer.
Rich Viewing experience
It’s more critical than ever to make your site visually appealing if you’re creating long-form content. Find short paragraphs with no more than three or four sentences and punchy sentences. So that your readers don’t feel confused or threatened, leave plenty of white space on your pages. Don’t forget about the website’s backend. Make sure your site loads quickly and reliably on both desktop computers and mobile devices, and that it is attractive to the eye.
Building Internal links for authority
Another way to rocket up the search rankings is to cultivate a high authority rating. When Google detects users engaging with a website beyond their initial click-through, they click further into the site. The more time they spend on your site and the more clicks they make, the higher its authority rating would become. So, how can you entice tourists to explore your website? To that question, there’s a simple, surface-level answer and a deeper, more complicated one. Next, let’s look at the straightforward answer. You’ll want to have plenty of internal links to other sites on your web on those famous landing pages. Don’t make them too many or too spammy. The ties should be put in a logical and unobtrusive manner.
You can also have related-page sidebars, which brings us to the next, more complicated response to this issue. To get the most out of your internal connections, you’ll need to predict what your users will need next. Let’s say the landing page in question is about how to find out how high a mortgage payment is. After the user has finished reading the page, you can make some educated guesses about the following questions: What conditions do they have to follow in order to get a mortgage? What impact do interest rates have on monthly mortgage payments? Is there a right time to buy a house? You can put these pages in a sidebar to keep the user clicking through your website if you have pages that answer these questions. By implementing these steps you can gain authority
Social Media propogate
Right now, there are more than 3 billion social media users. That’s a big possible audience. In reality, the number of people who use social media exceeds the number of people who watch television. If your website serves as a library for all information, social media serves as a meeting place for everyone. You must be on social media as well if you want to communicate with them.
Facebook has an advertisement platform that allows you to reach a particular group of users. If used correctly, Facebook advertising can have some of the highest market penetration and conversion rates possible.
Another social media site that can be incredibly helpful is YouTube. Although you are probably aware of how famous the video platform is, Did you know it’s also the internet’s second most popular search engine? That means YouTube isn’t just a nice, ancillary platform like many clients believe. It should be right up there with Google as one of the most important user sources. Making YouTube videos can be a fun, easy, and low-cost way to reach hundreds of millions of people.
Guest Blogging Opportunity
Guest blogging can be a great way to draw new users to your website. Getting a post published on a well-known, well-respected website gives you instant credibility and traffic. Not only that, but a well-written blog post in your field of expertise defines your authority to an audience of experienced readers word by word, line by line. So, what do you write about in your guest blog posts? Obviously, you should write about things that are important to your knowledge. But think about what people want to read beyond that. When it comes to guest posts, a good general rule is to think about what you’d like to see and then write it.
Thinking of problems in terms of problem-solving is often a good idea. What recent challenges have you faced in your profession, and how did you overcome them? Posts that provide solutions or responses are universally appealing, and editors can’t seem to get enough of them.
LinkedIn Posts and Articles
LinkedIn is simply Facebook without the noise and distractions, and it helps you to interact with a network of professionals who share your interests. Although most people use LinkedIn to network, it can also be a reliable source of traffic.
The rules for posting on LinkedIn are identical to the rules for posting anywhere else once you’ve completed your personal or business profile. It’s all about the quality: Wasting the ideal reader’s time with low-quality material is the fastest way to alienate them.
Since LinkedIn is a social network, engagement is important. To maintain a consistent presence, post two or three times per week. In your posts, ask questions and respond to and acknowledge comments. Join related LinkedIn groups and share your content there as well. Note that LinkedIn allows you to share your posts with people in your network, which can be a fantastic way to keep in touch with key contacts and influencers. Just make sure you don’t take advantage of this feature and come off as a spammer.
There are many low-cost ways for small companies to market themselves.
Small companies often run on a shoestring budget, making it difficult to allocate funds for successful marketing. Fortunately, we live in a modern age where there are a multitude of digital marketing tools available to help you build your consumer base and credibility on a shoestring budget.
Even though you don’t need an infinite budget to market your small business online, you do need a strong plan to ensure that you’re reaching the right audience and delivering the right message. Among the most cost-effective are: strategies that you, as an employer, are implementing
Small business owners must have a solid combination of videos, podcasts, and online ads via different social media sites when it comes to digital marketing. According to Cisco’s Visual Networking Index, global consumer Internet video traffic now accounts for 80% of all traffic and will account for 82 percent by 2022.
Furthermore, Facebook currently has over 2 billion monthly active users and produces 8 billion video views a day. Then there’s Quora, LinkedIn, Instagram, and Facebook… The list goes on and on. However, using these means of digital communication to sell your services is a little more complex than simply registering your small business and waiting for customers to turn up. Here’s more detail on the various low-cost techniques you can use.
Small companies may use social media to connect and communicate with consumers and potential customers in a cost-effective and free way. According to data collected by SCORE, a network of business mentors, 77 percent of small businesses in the United States currently use social media for marketing, sales, and customer support. You should be in the 77 percent if you aren’t already.
Social networking sites such as Facebook, Instagram, LinkedIn, and Twitter can be used for more than just product promotion. Instead, use these sites to share educational content and videos that you’ve made. Video production and distribution can be done in-house.
If you discover you have a talent for storytelling, you can extend your writing skills by contributing to other blogs that are looking for guest posts. Every industry typically has a respectable state organisation that is looking for guest authors, or you can look for an industry magazine with a website.